LAPIERRE BIKES - SOMERSET
This project followed Kev Merrey, founder and director of Skyrise Productions, on a cycle trip across the Somerset levels and up into the surrounding Mendip hills visiting some iconic locations along the way. This journey was to become a feature on Lapierre's website to celebrate the release of their new Pulsium 3.0 Disc carbon bike. Being an ambassador for Lapierre, Kev was the perfect guy to take the Pulsium out for a spin through mixed landscapes to see what it could do.
My role as photographer was to capture a variety of product imagery showing the different features and just how good the bike looked, as well as wider landscapes that portrayed the different environments the bike could face.
HEAD OF PRODUCTION : SKYRISE PRODUCTIONS
ROLE : PHOTOGRAPHER
CLIENTS : LAPPIERE
